How Often Do You Click? What Is CTR: Massive Tutorial [+ Calculator Inside]
What Is CTR? How do you calculate? Why is CTR for search and display ads different and how to improve both? It’s time to answer these questions – cl...
Step on board and share advertising, business, or monetization prosperity with:
Meet our two flagman products that cover both direct deals and management
and programmatic advertising with 800+ in-built features.
Launch an autonomous ad serving platform in just days. Claim full control over your ad placements and streamline collabs with your ad partners. From $212/mo
From mobile to desktop, from video to in-app experiences, our software
ensures your message reaches the right eyes at the right moment.
Display important metrics in custom dashboards & adjust default reports as you need. Use white-labeling tools to tailor ad server accounts to the look & feel of your brand.
Attract users with multiple responsive ads & get more monetization options with fewer efforts. Create a unique user experience with various display, mobile, in-app & video ads.
Use an automatic CTR, conversion, and eCPM optimization, which allows you to simplify ad operations and automate split testing directly within the account.
Sell your ad inventory automatically via RTB. Blend your DSPs and ad exchanges into a single programmatic ecosystem and provide a self-serve solution to your clients.
Set up your branded demand-side platform right out of the box. Buy traffic from any SSP, optimize ad performance, or start an RTB business. From $250/mo
From mobile to desktop, from video to in-app experiences, our software
ensures your message reaches the right eyes at the right moment.
Say goodbye to wasting your budget on irrelevant impressions or subpar placements. Instead,focus on precisely reaching your target audience and achieving higher ROI.
Want to try DSP? Request demoSay goodbye to wasting your budget on irrelevant impressions or subpar placements. Instead,focus on precisely reaching your target audience and achieving higher ROI.
Want to try DSP? Request demoSay goodbye to wasting your budget on irrelevant impressions or subpar placements. Instead,focus on precisely reaching your target audience and achieving higher ROI.
Want to try DSP? Request demoSay goodbye to wasting your budget on irrelevant impressions or subpar placements. Instead,focus on precisely reaching your target audience and achieving higher ROI.
Want to try DSP? Request demo
Epom has been listed among adtech top performers, the most promising
tech startups, and breakthrough adtech providers of the year.
See how Epom's clients implemented innovative adtech solutions
and made their advertising campaigns flourish.
Adtech is short for advertising technology. It refers to the use of technology in the advertising industry to create, deliver, and manage ads as a service. Adtech utilized various tools, platforms, and software that enable businesses to create, manage, and optimize their ad campaigns. It helps advertisers reach their target audience more effectively, track the performance of their ads, and make data-driven decisions to improve their advertising efforts.
Adtech implies collection of user data with various tools like cookies, tracking pixels, and social media integration. This data includes info about user behavior, interests, demographics, and more.
Once the data is collected, it is analyzed and segmented into different audience groups. Advertisers can then use it to create personalized ads that are more likely to resonate with their target audience.
An adtech company is a company that focuses on providing technology for advertising purposes. These companies develop and offer software, programmatic ecosystems and other services to help advertisers and publishers optimize their ad campaigns and maximize their effectiveness and reach.
The world's largest adtech companies are:
Programmatic is the automated, data-driven technology of buying and optimizing digital advertising in real-time. It relies on RTB algorithms to streamline the ad buying process. Programmatic advertising enables advertisers to reach their target audience efficiently across various digital platforms, optimizing campaigns based on data and performance metrics.
The main programmatic solutions in adtech include: demand-side platform (DSP), supply-side platform (SSP), ad server, data management platform (DMP), and ad exchanges.
Epom white-label DSP ensures simple, data-driven, and cost-effective media buying with your own DSP regardless of your business model:
Epom ad server is an adtech software, where business can configure their advertising ecosystem, manage ad campaigns, partners, and apply automated optimization in the unified interface.
Turn the page to plunge into adtech like never before. We serve each adtech
as a unique blend of firsthand industry insights and captivating storytelling.
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